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Desription
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The print ads of Saku Brewery’s new ciders were not created by advertising agency designers but by ten Estonian top artists. Inspired by the new ciders, they created unique works of art they found best suited to characterize the new products!
When the campaign ended, the original works of art were sold at an auction and the proceeds of the auction went to the artists.
- Kristjan Tramberg “Piknik 2.0. Eine murul” (illustration, 110x110cm)
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