Outdoor

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STATOIL without cars

Desription: How to create anticipation for most unexpected convenience store opening in Lithuania – STATOIL without fuel? With just one outdoor ad on the main avenue of Vilnius oldtown we decided to turn it to iconic fuel price pillar displaying take away food and drink prices. Lithuania has very strict rules for fuel station placements, so people were taken by surprise to see STATOIL sign in very inhabited area where it's impossible to open fuel station.

Authors: Mantas Velykis,

creative director

Tadas Kazakevicius,

art director

Tomas Grieze,

project lead