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Desription
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The project objective was to increase people's awareness about responsible treatment of the environment and to decrease the number of customer complaints regarding the sewer blockages in Tallinn. The main idea of the campaign was to wake people up to the idea that the WC is not a dump - you need to pay attention to what you flush down the toilet. We created an allusion to the city’s new service “Sanitary police” that would check people’s behavior.
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