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Desription
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Self-irony is courageous for any company, but for a cost-conscious and risk-averse, state-owned telco, it is especially daring.
It seemed unbelievable, but we did it!
This is the Idea behind Lattelecom’s record-breaking positioning campaign.
In a series of cinematic sketches, Lattelecom laughs at itself and corporate stereotypes. The Implausible Projects Committee was presented with ideas that seemed absurd at the time, but changed the face of Latvia.
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