-
Desription
-
TOKU is a tiny village in Võru, Estonia & it is also a producer of normcore comfy footwear TOKU shoes. The branding process included not just the logo, but creating patterns for shoes themselves, lookbook photography, copywriting & packages. "Footwear to wear anywhere" and "For comfort & fun" became TOKU's mantra and the rhythms of comfortable walking were translated into graphics.
Back
