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Desription
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Smart-ID is a smart way to identify yourself.
Our team was hired to design and develop Smart-ID apps as part of the overall Smart-ID development program lead by Urmo Keskel and Jaan Murumets from SK ID Solutions AS.
We started working in January 2016 by designing 4 main user-flows based on static flow maps:
a) In-app account registration
b) Registration with ID-card
c) Registration in banks’ branch offices
d) Authentication and transaction digital signing
By March 2016, we developed a high-fidelity clickable web-based prototype of these flows to enable user-testing and better communication within the Smart-ID development program’s team.
In June 2016, we started general user experience testing in 3 Baltic countries, covering all 5 languages (Estonian, Latvian, Lithuanian, Russian and English) and as rich demographic pool as possible (from minors to elderly). These activities are to this date part of our development process, although on a much smaller scale as the product has reached a certain maturity.
Summer/Autumn 2016 saw final branding done by TANK and the service was launched in January 2017, with active campaigns by Swedbank and SEB started in March 2017.
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