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Desription
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Our starting point was the overall signage created by design studio Polaar. The visuals were projected onto 5 x 15 metre screen that bent over the stage and audience.
We produced 5 category intros with a hidden message.
Life-changing Design: Working in a box but thinking out of it, always being in control of the surrounding mess.
Graphic & Web Design: Lots of layers. Look at one and nothing makes sense, look at them in correct order and it'll all make sense.
Young Gun: Reaching the top requires patience, will-power and perfect timing.
Service Design: Getting to the core of the issue, stripping everything, fixing the fundamental errors and then putting it back together.
Product design: Working with soft and hard fabrics. Being in control of smooth shapes and hard edges.
Disainiauhinnade gaala visuaalide lähtepunktiks on Polaar stuudio loodud graafilised elemendid. Lähenedes neile uue nurga alt, andes neile uue mõõtme, saime tulemuseks esmapilgul abstraktsed, kuid siiski teemadega haakuvad elemendid. Viiele kategooriaklippi ja muu graafika projitseeriti 5x15 meetri suurusele kumerale ekraanile. Igal klipil on ka oma kindel mõte, mida loe ENG tekstist, sest mul said tähemärgid otsa.
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