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Desription
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Chemi-Pharm is a company exporting medicine products to 17 countries in the world and had to refresh the identity of the main truths of the 20 years of experience in order to meet the expectations of the multicultural consumers and keep the brand values clear. The CVI of the company was updated while gathering ideas and inspiration at the hospital. The main challenge of the renewal of the brand, identity and packaging was to find a balance between the right emotion and function. The diagonal cut of the modified triangle used as the logotype symbolizes the clear limit between opposites. White/ black, life/ death, clean/ dirty. That is – no compromises and room for error – things are either clean or they are not.
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