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Desription
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Moe Fine Spirit Distillery’s handcraft flavoured vodka series highlight the distillery’s founder, pharmacist J.J. Kurberg’s high attention to quality control and production methods with aesthetics of medicine. The product also has its roots in the tradition of Estonian vodka making with plants and berries for healing purposes. In this case the recipes were developed for Golden Root and Chilli flavoured vodkas.
The purely typographical design lacks of any ornamentation or graphic elements except the pharmacists signature and the scale shaped extension of the grand label. Various background colours are used to separate different flavours.
Moe Peenviinavabriku käsitöö maitseviinade seeria kannab vabriku asutaja, apteeker J.J. Kurbergi nime. Apteekri esteetikast lähtudes rõhub pakend ainult selgele info esitlusele, välistades ornamentikat ja graafilisi elemente. Erinevate maitsete eristamiseks kasutatakse siltidel erinevat taustvärve.
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