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Desription
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Ideas come in all shapes and sizes, colors and angles. Taking this simple notion as the basis for the identity we've gone and built an universe of tiny idea nuggets. Together they form a world for the Ajujaht competition where these ideas come together and are matured.
This loose system enables to create fairly unique compositions and layouts over multiple seasons and still have that bit of uniqueness in every one.
As 95% of all the Ajujaht communications are screen based (web, mobile, TV) the identity is optimized for digital media. Vivid and dynamic.
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