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Desription
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Campaigns propagating to respect the speed limit have been running in Estonia for years and yet the topic is still relevant.
Staged, overdramatized, overly shocking films simply do not work as they used to. It is nothing we haven't seen before.
We decided to be brutally honest and show the real, tragic and untempered consequences of speeding.
Real stories, real people, real emotions.
There was no script, no retakes, no staged emotions.
The real challenge was to design the sound of the films so subtle that it would compliment the visual and would be almost untraceable.
Our goal was to make people uncomfortable and creep under the skin.
A sound design you almost can't hear but feel.
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