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Desription
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Last year, 26 people lost their lives on the Estonian roads due to speeding.
Campaigns propagating to respect the speed limit have been running in Estonia for years, but the topic is still relevant.
Staged, overdramatized, overly shocking ads simply do not work as they used to. It is nothing we haven't seen before.
But life itself can often be more tragic than any made up story.
We decided to be brutally honest and show the real, tragic and untempered consequences of speeding.
Real stories, real people, real emotions. It was incredibly challenging, but we were able to talk with the family members of those who were victims of speeding and they agreed to share their stories about they’re loved ones in hopes that doing so could potentially save someone’s life.
There was no script, no retakes, no staged emotions.
See the films:
https://vimeo.com/354656856
https://vimeo.com/354655895
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