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Desription
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Balticbest is a boutique festival featuring an awards show – but since last year open for entries beyond the Baltic states.
With this change of concept came the need for a new identity that spoke to design and advertising communities in a universal way.
To keep the focus clear, the visual language was stripped of any decor. B&w colour palette and no-nonsense grotesque Messina Sans typeface formed the basis of the identity, oftentimes put in motion.