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Desription
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In 2014 there were major renovations in Viru Keskus shopping centre although the centre was open all the time. The objective of the campaign was make the renovation and concurrent inconveniences unnoticeable, and build up the positive expectations of forthcoming “opening" of a modernised and upgraded (new, more upmarket fashion brands) shopping centre. Despite the fact that the great part of the centre was temporarily closed for the visitors, the number of visitors reached to all times high.
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