-
Desription
-
TKK campaign focused on two areas: a) build brand awareness & strengthen the identity of the school as supplied of higher education (people tend to mix it up with vocational education); b) increase applications. By use of Facebook, display ads, SEM and video based landing this was achieved beyond planned goals. Admission applications increased 10% while competing universities had 20% decline in tough demographic situation. Message strategy can be seen http://demo.newton.ee/tktk/0314-v2/
Back
