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Desription
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Selver has always been associated with volley ball, but in 2014 Selver became the main sponsor of FC Flora. We wished to associate Selver with football.
The 2014 World Championships turned the attention to football. We offered our own match for the last Championships’ Paul the Octopus. Selver’s mascot Chick presented its predictions on Selver’s Vimeo and gained a large audience without any supportive media. The predictions were surprisingly accurate and created a storm in social media.
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