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Desription
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Due to limited budget using only means of PR and no paid advertising attained cross-border public attention on strategic markets Estonia, Latvia, Russia and Finland. One of the most successful integrated PR-solutions, collaboration and synergy between market players ever created in Estonian private sector. Well-directed communication, grasping existing cross-border channels and benefitting from international potential best characterize the project. Tallinn Tourism Award 2014, nr.1 in Tripadvisor
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