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Desription
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For this Christmas adventure campaign description please see a separate pdf file attached and a movie.
The Brief in short:
Create a Christmas series of candy packaging suitable for children. Expectations were 10% net. sales increase vs year 2013.
CAMPAIGN OUTCOME:
• App downloads 15.000
• 200 000+ photos made with app
• Net. sales increase 20% vs 2013.
And a lot of happy kids!