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Desription
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“A truely mental movie.”
Jüri Ennet, psychiatrist
TUSK in cinemas Oct 24
“Tusk” is a sick movie about a maniac trying to surgically turn a young man into a walrus.
The poster ad was perfectly placed in front of the Tallinn Psychiatric Hospital and featured a well-known psychiatrist Dr Ennet giving a diagnosis: “A truely mental movie”.
The single poster (low low budget!) gained more earned media than most full size campaigns.
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