Pakend

Call for entries: Jul 01, 2014

Submission deadline: Sep 01, 2014

Shortlist published: Sep 10, 2014

Awards announced: Sep 26, 2014

Submission of entries is closed

Optimist Shirt Package


Awards

Category: Pakend

Desription: Optimist Shirt is a premium denim workwear shirt by Sangar. Back in the Soviet days Sangar was producing shirts for Young Pioneers - the optimistic (but brainwashed) Soviet youth organization. The Optimist package is specially designed and if you put two packages together, they will form a nice rectangle representing the team spirit and co-working.

Authors: Magnus Kallas,

designer

Jaanus Vahtra,

creative director

Lauri Tikerpe,

copywriter

Customer: Sangar
Agency: Taevas Ogilvy