Innovative media usage

Submission of entries is closed

Everything is in our hands

Authors: Liene Berzina,

Creative director

Anete Kestere,

Creative director

Madara Ramane,

Project lead

Dace Izabella Grundsteina,

Art director

Agne Menniks,

Art director

Didzis Paeglis,

Project lead

Description: On December there were two tasks for Latvian Mobile Telephone clients centre windows: to inspire people and complement the ongoing Christmas campaign “Everything is in our hands”. In the ATL campaign we made a shadow theatre music video about the famous Latvian literary character - the bear of luck. The main idea of the song is that the bear of luck is in ourselves and destiny is in our own hands. Therefore LMT centre’s windows we also made by hands, showing that everything depends on how we use them, and the bear of luck as well as other talismans are just illusion or shadows in this case. The innovation is in the fact that the message and campaign visuals are completely made of paper cut outs, light and shadows that drop from it.