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Desription
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At its core the visual identity for the University of Applied Social Sciences is a graphic system helping to overcome any limitations of a traditional logo and helping to recognise the brand from a distinctive set of different visual elements, pictograms. The whole identity system is based on University’s mission, core values, modern approach and open mindedness. It also becomes a symbol of constant change, where every person has the possibility to create his own unique logo.
We also present the SMK logotype generator. With this app SMK students can create their own unique symbol. 4 easy steps of games and tests and the application generates a personal logotype. The exported logotype can be used on any university paper work, social media or merchandising.
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