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Desription
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Campaign’s goal was to increase the perception of snoring.
Two main ideas: snoring as a highly annoying sound; understanding that snoring is not a normality but is treatable and avoidable.
Media strategy was based on distrubing people in the same way that snoring during the night disturbs the sleep – especially the sleep of those who must spend the night next to a snorer. We not only wanted to reach actual people who snore (sufferers of sleep apnea) but also those close to them.
The spine of the campaign were interactive „snoring bus stops“ around Tallinn.
With a push of a button a sound system that was integrated into each bus stop allowed commuters to listen to these ancient snorers doing what they did best – snore. This was further strenghtened by the visual side with pictures and life story of each snorer covering the rest of the bus stop
On top of building awareness of the topic this solution allowed us to offer a solution and show that there is help for them in Hea Une Keskus.
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