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Desription
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Zelta Zivtina is a mobile brand offering unlimited local calls only.
In Latvia “talking like a local” doesn’t always mean doing so in the official language, because of many different dialects.
We, at Zelta Zivtina, saw this as an advantage and launched a campaign with the tagline “The more you’ll talk, the more you’ll arrange”. We created radio and TV ads in the style of vintage language courses and made funny outdoor and web dictionaries making this one of the most discussed ZZ campaigns ever.
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