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Desription
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BACKGROUND:
1 in 7 women in Georgia fall victims to domestic violence.
In a society where family's image overshadows everything else, publicly voicing your opinion against domestic violence is unacceptable.
Society forces itself into blindness and ignores the problem.
STRATEGY:
To highlight the way inaction correlates with domestic violence, we created an AI powered web-site and used the most widespread symbol of ignoring the problem
IDEA:
We created an AI powered web-site with an implemented eye-detection tool.
As long as you keep your eyes closed, endless loop of violence goes ON. Opening your eyes is the only way to stop it.
RESULT:
After the campaign our hotline received 500% more calls from both the victims and the witnesses.
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