Outdoor

Call for entries: Jun 06, 2018

Submission deadline: Aug 22, 2018

Shortlist published: Aug 28, 2018

Awards announced: Sep 01, 2018

Submission of entries is closed

Made for BIG families


Awards: Bronze

Category: Outdoor

Desription: To promote ZEWA toilet paper during Positivus — a popular Latvian music festival with over 30 000 visitors — a non-traditional advertising outdoor object was created. It was installed next to the route to the festival site. As a result, it became an instant hit on Instagram.

Authors: Kristaps Bricis,

Copywriter

Andrey Tyukavkin,

Creative director

Omer Gulec,

Animator

Inga Beitina,

Project lead

Anna-Marija Polaka,

Project lead

Juris Mezeckis,

Art director

Marcis Gurtins,

Designer

Client: ZEWA (Essity)
Agency and/or production house: Publicis Groupe Latvia
Country: Latvia