-
Desription
-
Belarusian telco brand velcom has always been serious and unattractive for youngsters. That is why we created a new sub-brand specifically made for youngsters – lemon by velcom.
Contrary to what velcom had done before, the new sub-brand was following the philosophy “Just because why not”. Each message, communication channel and offer was so unusual, unexpected and weirdly attractive that lemon by velcom got noticed immediately, making it one of the most beloved telco brands among youngsters.
Back
