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Desription
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The main goal was to attract new customers and to establish the brand in the non-alcoholic beer category. We would measure the goal by non-alcoholic beer category – we aimed to take 10% of the non-alcoholic beer segment in half a year. “How Katleris and Bartuševičius Explored Lithuania" is 10 series of video content created about the journey through Lithuania with a car where the new drink was organically involved.
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