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Desription
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The Republic of Estonia celebrates its 100th birthday for the first time, and at the same time looks to the future, into the next 100 years. The meaning, concept, and context of the nation-state have changed since the birthday of Estonia. Today's statehood is expected to be open, responsible, tolerant and caring, and is expected to be a nation for everyone. In the future, the electronics controlled by the digital e-country philosophy will unite all citizens of Estonia, regardless of religion, nationality and the epoch, this is a country for all, in which language is a code, unique and universal at the same time, diverse and dynamic.
The design concept was created to cover the marketing communication needs of the centenary of the Republic of Estonia. The visual identity program makes creative use of the binary code, the numbers 18 and 100 to symbolize the one hundred years of our self-determination.
Special thanks to Age McCann for the Estonia 100 chocolate campaign clip.
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