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Desription
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GRITE is oldest and probably the biggest hygienic paper maker in Baltic states. It was losing to global brands image wise. We had to bring new brand purpose to life.
So first we created premise for image campaign: launched teaser campaign about a guy who lost his love just because he wasn't cleaning. Story wasn't only picked by the media but other brands as well. And then engagement was at the top high we revealed, that GRITE made them come back together and it will be a new peace maker at home.
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