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Desription
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In order to bring the BMW X5 back into the spotlight, we create a unique VR experience. Inspired by the Winter Olympics, we filmed a 360 video of the bobsleigh track. We then drove a BMW onto a frozen lake, mapped the track onto the ice and got the best race driver in the country to learn the curves. Finally, we put VR goggles onto 4 lucky people and gave them the test drive of their life. At home, viewers could try out the bobsleigh run with their own VR goggles and enjoy the experiment video.
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