PR

Call for entries: May 15, 2017

Submission deadline: Aug 24, 2017

Shortlist published: Aug 29, 2017

Awards announced: Aug 30, 2017

Submission of entries is closed

Elron_Cannes.pdf

Elron_Lehvita_Tiiule_meediakajastused.pdf

Wave to Tiiu


Awards: Gold

Category: PR

Desription: Wave to Tiiu! campaign proves that good creative concept with smart PR help can reach 50% of population without any paid media. This Christmas campaign for Estonian train company Elron is the winner of PR Gold in Estonia 2017 and the only Cannes Lions 2017 finalist from Baltics.

Authors: Optimist Creative,

Creative director

Downtown Pictures,

Animator

Client: Elron
Agency and/or production house: Optimist Creative