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Desription
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Latvians don't really switch banks to get a new credit card. Even if it's VISA X, the best offer on the market. We had to shock the nation and get them curious as to why the card is so desirable. So we took all the things people can't resist touching. A sports car. Jelly. Kristaps Porzingis. And introduced a hand as a symbol to remind people of how it really feels when you really, really like something. Like you will love VISA X. International media conclude: "It's an acid trip from hell".
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