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Desription
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People don't believe in low prices because everyone promotes (deceitful) discounts. What can the boss of PTA do if his shop truly offers the lowest prices? It was time to come out of the closet and admit that being cheap is not easy. Being cheap means going for compromises. Not having expensive vacations to Rio Olympics. Not building a beautiful shop in the city centre. Not eating fancy breakfast. Being true. Even if the truth is ugly.
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