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Desription
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Challenge: To drive Volkswagen Jetta sales without having a competitive edge over competitors. Jetta is an ageing model, forgotten and often not even considered.
Idea: Volkswagen Jetta gives you a confident feeling on what might happen next. No unpleasant surprises while driving and confronting the unpredictability on the road.
Online video was aired as a youtube preroll and on campaign website in 3 countries as part of the integrated campaign.
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