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Desription
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In traditional visiting editor month of Eesti Ekspress, we gave the four presidential candidates a chance to take a shot.
All readers got a chance to decide who could become a superhero for them – we made finding the suitable candidate as easy as…. picking a toy from the toy store.
First, we used special technology to scan the presidential candidates. Then, we picked stereotypical heroes based on their characters. We used a 3D printer to print the models. And finally, we coloured them into real action figures of superheroes.
As the packaging is always an important part of the product, we designed boxes equipped with statements for the figures.
For materials, we photographed every single action figure and made funny social media videos.
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