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Desription
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Trash bags are low involvement products without attractive features. Idea was to add surprise element to trash bags and make them talk, give wise advice. Packaging communicated both - throwing things out from your home and your head. Every bag appeared with different advice with one common phrase - THROW OUT. E.g. Too few friends? Throw your EGO out. Social media boomed with talks about it and in 1 month bags were in 110 stores across the country.
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