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Desription
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Within the first six months of the launch, its sales figures went up by 900% compared to Saku’s previous cider of this segment, Kiss Premium Dry. It took just half a year to double the new cider’s market share compared to its main competitors!
Nielsen market research revealed consumers were thrilled about the new natural cider. As much as 93% of those who have tasted the new cider are planning to buy it again. Of those who have not yet tried the cider, 88% are definitely going to do it.
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