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Desription
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Omnitel is a cellular communications leader in Lithuania, so it signed a partnership agreement with Spotify in order to encourage usage of modern mobile internet. A multichannel campaign was designed to communicate about the partnership, including Experiential Brand Activations aimed to educate people on what Spotify is and how it can improve one’s quality of life. Potential users were put in a position, where they would be happy to try out Spotify on spot.
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