-
Desription
-
In Latvia the use of a safety belt in the back seat was considered to not be as important as in the front seat. The campaign not only showed why people were wrong about the importance of wearing a safety belt, but also introduced a new term for it — the Life belt.
The main target was the young audience who tend to be reckless drivers and also reckless passengers. According to the survey, since the campaign more than 50% of audience have changed their behaviour.
Back
