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Desription
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I’M VOTING 100%
How to increase voter turnout among Latvian youth? By reigniting civic engagement and giving young people tools – in this case a video, viral and print materials - to participate and motivate others.
The creative solution compared the parliamentary election to the Olympics: both take place every 4 years and both work only if everyone on the team participates and gives 100%.
Thus “I’M VOTING 100%” was set as the campaign’s goal and attitude.
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