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Desription
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More than 70% of Lithuanians have smartphones. However when they leave the country, their phones are no longer smart. But being abroad is when you need the apps the most. Maps, bookings, etc. Omnitel decided to change that and introduced free daily data packages and additional packages available upon request. The promotion started with an interactive video featuring a couple going on holidays. In it, viewers could choose to activate data or not. This choice could change the whole story.
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