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Desription
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DNB bank has launched a mobile app. With it you can cut corners and manage your finances much easier and faster. With this campaign we show the intentions of the bank of shortening everything that’s unnecessary long through a character named Donatas Trumpas, who's surname happens to mean 'short' in Lithuanian. Being him the perfect guy for the job, he goes much further than just shortening things in the financial area. He even shortens bank's own precious logo by one letter for this campaign.