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Desription
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Latvia is a country that sings. Every five years since 1873 Latvians host the Song and Dance Celebration. 140 years later we needed to engage people and revive this heritage again. We asked people to sing online and created their logos live with ancient Latvian signs assigned to particular musical notes. With more than 47 000 logos sung and an estimated 280 000 people participating, we proved that the Celebration belongs to every one of us.
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