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Desription
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How to brand without branding!
Challenge: How to go further with VIP clients loyalty?
Objective: Engage clients more with the bank.
Strategy: Life long experience.
Execution: Clients were invited to participate in a on day film project . To shoot actual movie trailer for the IIlmar Raags new movie - RETURN. No real actor were used.
As a result: actual movie trailer was born. Last but not least - bank has won back some major business with those clients.
This project won also a Golden egg.
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