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Desription
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In a season where the TV sets are saturated with Santa Clauses, snow, slides and decorations, IKI, a supermarket chain decided to stay the closest to reality and avoid the metaphors and the symbols.
Filmed as a documentary, with no actors, no set or costume designers, just going around the country capturing moments of real life, this commercial reminds us that, no matter the reasons we have for waiting for Christmas to come, at the end, the main goal is to reunite with your family around table.
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