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Desription
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500 Lithuanians are waiting for their organ donor every single day. For them every waiting day might be the last day alive. Campaign built on this insight not only became most effective donor campaign ever, but made huge impact in changing law and finally bringing ability to become a donor online. Campaign not only involved usual TV and print spots, but also involved local celebrities who shared their thoughts on last day alive on social networks and media. Which resulted a big buzz.
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