Integrated

Call for entries: Jun 15, 2014

Submission deadline: Aug 22, 2014

Shortlist published: Aug 28, 2014

Awards announced: Aug 29, 2014

Submission of entries is closed

Good deed in traffic is worthwhile!


Awards: Bronze

Category: Integrated

Desription: Creative concept “Good deeds in traffic are worthwhile” concept makes a different view to Estonian traffic culture. Supporting good traffic habits should have better influence on change of peoples behavior than traditional punishing and rebuke.

Authors: Utopia,

art director

Utopia,

copywriter

Utopia,

creative director

Utopia,

project lead

Customer: RSA Kindlustus (Codan Forsikring A/S Eesti filiaal)
Agency: Utopia