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Desription
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Tallinn Bicycle Week's 5th birthday festival campaign used Eiko Ojala's illustration as a the visual image. The illustration reflected the main event Tour d'ÖÖ Tallinn (Tour de Night) – a night time bicycle ride on the streets of Tallinn.
The mediums included posters, bicycle spoke cards, special brewed craft beer labels, flags and banners, video trailers and recap videos.