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Desription
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We wanted to visualize the benefits of using Cloutex over it’s competitors - to make tech guys curious and CEOs interested.
From the very beginning I wanted to use clear visual style, that would work hand in hand with spoken message. Consistent color palette and geometric design helped to make visuals more readable. Dominant objects in design were circle and rectangle that could be molded into almost anything needed just by combining and stretching the shapes.
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